Key Account Management (Sales)

The best way to ‘retain’ good business accounts is to develop them. Account Management should not simply be about maintaining accounts. The course looks at how to build long-term profitable relationships, so your existing clients will stay with you for longer, spend more with you and are open to cross and up-selling opportunities.

This is mainly offered as a group-booking course. Please enquire for more details.

Key points will consist of:

Gain a stronger understanding of what has changed in Account Management and what our clients want from us in today’s ever competitive market.

• How to plan an effective Key account strategy and gaining a stronger understanding of setting goals and creating a social media plan
• How to build and deepen a strong business relationship using insights and education
• Moving from a supplier to partner relationship and focussing on achieving Trusted advisor status with clients.
• How to create stronger conversations naturally leading to more cross and upselling opportunities
• Develop a better understanding of the client’s decision-making process to enable you to gain a stronger understanding of how you can help them to achieve their objectives.

Course Attendance Certificate by Acudemy

Everyone who completes the course gets:

• A certificate (Accredited certificate and on success of your assessments where applicable)
• A manual as your resources tool

Who’s it for?

For anyone in the sales department.

What are the Course Requirements?

There are no prerequisites or entry requirements.

What will be the Career Path?

• Salespeople
• Account Managers
• Key Account Managers
• Sales Managers
• Account Directors

Are any Financial Options Provided?

• 0% Interest Free payments available.

What is provided with the Course?

• Course Material
• Recording of Training
• Aftercare Course Support