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Course Overview
Every marketing team is experimenting with AI. Very few have turned those experiments into systems. This course is about building the system.
AI Marketing Machine is a build-oriented course that moves marketing professionals from occasional AI use to continuous AI-powered production. By the end of the three-day cohort, delegates have assembled a functioning marketing automation system covering content production, audience targeting, performance measurement, and iteration.
The course is deliberately non-generic. Delegates work on their own brand, their own audience, their own content — not hypothetical case studies. Every exercise produces usable artefacts: a content calendar pre-populated for the next quarter, a set of reusable AI prompt chains for ongoing production, a reporting dashboard connected to their real metrics, and an automation workflow deployed live before the end of the course.
The underlying method combines AI content generation with the Axonforce editorial design system (Carta & Inchiostro) — ensuring that AI-produced content meets a professional visual and editorial standard, not a generic one. This is what separates a marketing team using AI from a marketing team producing AI slop.
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Course content
The course is structured in three build modules. Each module produces a working component of the final marketing system:
Module 01 · Content production pipeline — 5 hours
- The AI content production stack: tools, roles, handoffs
- Brand voice encoding: teaching AI your editorial standard
- Prompt chains for recurring content types (posts, articles, emails, ads)
- Visual asset generation: AI-assisted design with editorial discipline
- Quality gates: human-in-the-loop review without slowing production
- Deliverable: a content calendar pre-populated for 90 days
Module 02 · Audience, targeting & personalisation — 5 hours
- AI-assisted audience segmentation and persona development
- Personalisation at scale: from list segmentation to variant generation
- Email sequences, landing pages, and ad creative variants with AI
- Ethical targeting: what you can and cannot do, especially under GDPR
- A/B testing and iteration loops
- Deliverable: a personalised campaign ready to launch on your primary audience segment
Module 03 · Automation & measurement — 5 hours
- Automation platforms (n8n, Zapier, Make): which to choose and why
- Building an end-to-end automation: trigger, AI step, delivery, tracking
- Connecting AI to your CRM, CMS, and analytics
- Building a marketing performance dashboard with AI assistance
- Continuous iteration: feedback loops between performance and production
- Deliverable: a live automation workflow, deployed and monitored
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What You'll Gain from This Course
A 90-day content calendar, AI-pre-populated
Leave the course with 90 days of marketing content scheduled, drafted at first-pass quality, and calibrated to your brand voice — ready for final editorial review and publication.
A personal prompt library for marketing
A curated set of AI prompts for every major recurring content type in your marketing operation: long-form posts, short social, email sequences, ad creative, landing page copy.
A live automation workflow
One end-to-end marketing automation deployed on your own tools before the end of the course — turning AI content production into a continuous, measurable process.
A marketing performance dashboard
A dashboard template (in Google Sheets, Looker, or your tool of choice) that integrates AI-assisted reporting with your real metrics.
Editorial discipline for AI content
The Axonforce Carta & Inchiostro approach: how to ensure AI-produced content has a professional editorial standard, not a generic one.
Co-branded certification
Certificate of completion jointly issued by Axonforce and Acudemy, recognising end-to-end AI marketing capability.
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Who Should Attend?
This course is designed for:
Marketing managers and directors
Senior marketing leaders responsible for content production volume, team efficiency, and campaign performance.
Content marketing teams
Content marketers, editors, social media managers, email marketers — teams producing recurring content at scale.
Growth and performance marketers
Professionals focused on paid acquisition, conversion optimisation, and measurable growth channels.
In-house marketing agencies
Internal agency teams within larger organisations, and boutique external agencies seeking to increase output per person.
Solo marketers and founders
Marketing-of-one operators and founders handling their own marketing — where AI amplification has the biggest relative impact.
Marketing operations professionals
MOps specialists responsible for the tooling, automation, and measurement infrastructure of the marketing function.
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FAQs
Is this a technical course?
Lightly technical. You will build automations using visual tools like n8n or Zapier, but no coding is required. The course is designed for marketing professionals, not engineers.
Do I need my own marketing tools to attend?
You will benefit most if you bring access to your own tools (CRM, CMS, analytics, email platform). For delegates without existing tools, we work with free-tier or trial versions. The course is not tool-specific.
Who delivers the course?
Every cohort is delivered by Luciano Marino and Claudio, both with deep experience in AI-driven marketing systems.
What do I need to bring?
A laptop, access to your main marketing tools (if applicable), and examples of your existing content (website, social, emails) — the more of your real context you bring, the more valuable the exercises.
Is AI tool access included?
Yes. Full access to the AI tools used during the course (Claude, ChatGPT, image generation tools, automation platforms on trial tier) is arranged for the duration of the programme.
Can I attend if I work in a regulated sector?
Yes, but expect some limitations on what AI can produce for regulated-output content (pharma, financial services, legal). The course addresses compliance throughout, especially in Module 02.
Will I receive a certificate?
Yes. All participants receive a co-branded Certificate of Completion from Axonforce and Acudemy.
Can this course be customised for our marketing team?
Yes — bespoke cohorts for internal marketing teams or agency teams can be arranged through Acudemy.
What language is the course delivered in?
English.
What is provided with the course?
Full course materials, the complete AI marketing prompt library, workflow templates for automation platforms, dashboard templates, and a co-branded certificate.